Kenresoft
Discuss a projectLog in

Brand

Built toevolve.

The visual identity behind Kenresoft, and how it carries across the products we build.

The identity

Kenresoft builds software products, platforms, developer tools and digital experiences. The identity is meant to show how those pieces connect, and how they keep evolving.

Build · Connect · Evolve

The symbol

Kenresoft symbol
Kenresoft symbol, on dark

One mark for the whole company. It is drawn to read at a favicon's size and to hold its shape on a dark screen, a printed page or a product interface.

Colour

Navy

Dark ground and wordmark ink

#0a1930

Navy body

Symbol body and light-ground ink

#0a244f

Accent

Buttons, links and highlights

#1d4ed8

Accent deep

Symbol gradient end, pressed states

#0c44d4

Accent light

Symbol gradient start, highlights

#0781fe

Paper

Page ground on light

#fbfcfe

Typography

Display · Space Grotesk

Built to evolve.

Heading

Software that is worth maintaining.

Body

We build products for clients and reusable tools of our own. The technology has to fit the work.

Label

Build · Connect · Evolve

Build · Connect · Evolve

The identity gives every product a common foundation. The work behind it is in About and Portfolio.